Commerce intelligence for modern brands
See your whole commerce business.
Know what's actually driving it.
Raeda brings Shopify, Amazon, Meta, Google Ads, and TikTok into one view — connecting sales, marketing performance, and attribution so you can understand what's driving growth and where to invest next.
Built for DTC and Amazon brands that want better answers from their data.
The problem
Your data lives everywhere. Your answers shouldn't.
Shopify knows your DTC orders. Amazon knows your marketplace sales. Meta, Google, and TikTok each report the conversions they claim to have influenced. The result: multiple dashboards, conflicting numbers, and no reliable answer to what's driving growth, what's incremental, and where the next dollar should go.
Every platform wants credit for the sale — while Amazon and Shopify each see only their own piece of the customer journey. Raeda connects those signals to give you a clearer view of what actually happened.
Without Raeda
Shopify in one tab, Amazon in another, ad platforms each claiming their own conversions, and a weekly spreadsheet trying to reconcile it all. Platform-reported performance ≠ the whole story.
With Raeda
DTC and Amazon sales, advertising performance, attribution, and incrementality analyzed together — so you can see what's actually driving growth.
What Raeda helps you answer
Finally, answers to the questions that actually matter.
Raeda connects the data required to answer them.
Your entire commerce stack
Connect the platforms you already use.
Sales, orders, products, customers, ad spend, and campaign performance — automatically brought together and reconciled.
The product
Built for the questions dashboards keep dodging.
Raeda doesn't just report what each platform already tells you. It connects your commerce and marketing data to help answer the harder questions behind growth.
One unified view
See Shopify and Amazon sales alongside Meta, Google, and TikTok performance — revenue, spend, customers, products, and marketing connected in one dashboard. No more stitching together five platforms just to understand yesterday.
Cross-channel attribution
See how channels work together instead of relying on each platform's self-reported conversions — so the same sale doesn't become a success story in three different dashboards.
Incrementality
Traditional attribution tells you which channels appeared in the journey. Raeda asks the harder question: would that sale have happened without the marketing? That difference is the growth your marketing actually created.
Amazon + DTC intelligence
Your customer doesn't think in channels. Compare Amazon marketplace performance with your DTC business and paid media to understand how growth moves across your entire commerce ecosystem.
Halo effect measurement
A Meta campaign might lift branded Google search. TikTok exposure might drive an Amazon purchase days later. Raeda helps uncover the halo effects that traditional attribution misses.
Budget intelligence
Turn performance, attribution, and incrementality into actionable guidance — where to increase, hold, reduce, or test — so the next dollar goes where it creates growth.
Beyond ROAS
Every channel takes credit. Raeda helps determine who earned it.
Platform ROAS tells you what happened after someone interacted with an ad. It doesn't necessarily tell you what would have happened without that ad — that's the difference between attributed revenue and incremental revenue.
Attributed revenue
Revenue a platform associates with advertising based on clicks, views, and its own attribution rules. Useful — but often overlapping with revenue claimed by other platforms.
Incremental revenue
Revenue that likely would not have occurred without the marketing investment. That's the number that matters when deciding where to put the next dollar.
Raeda is built to help you understand both.
How it works
Three steps from scattered data to smarter decisions.
Connect your commerce stack
Securely connect Shopify, Amazon, Meta, Google Ads, and TikTok. Raeda automatically brings your commerce and marketing data together — without another spreadsheet or manual reporting process.
Raeda connects the dots
Commerce and marketing data are cleaned, reconciled, and analyzed together — looking beyond platform-reported ROAS to uncover attribution overlap, incremental impact, and cross-channel halo effects.
Know what to do next
See what's driving profitable growth, what's receiving too much credit, and where additional investment has the greatest opportunity. Less reconciling. More confidence.
Early access
Get on the list.
Raeda is being built for consumer brands selling across DTC and marketplaces that want a clearer view of their business — and a better way to understand what's actually driving growth. We're onboarding a small group of brands before opening access more broadly. Join the waitlist and help shape what we build next.
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Thanks — we'll be in touch as early access opens up. Keep an eye on your inbox.